Advertising my Studio
I'll not be renewing my Yellow Pages advert this year. This doesn't mean the studio is closing - far from it.
The reason is simply that everyone looks for information online these-days, either on their PCs or via mobile phones.
I can't even remember the last time any client came into the studio and said they'd found the studio via the phone book. When I first opened the studio eighteen years ago, things were different. Most people didn't own a computer, and mobile phones were enormous - and few people owned them, too.
Technology, and the way people use technology, has changed. Out with the old... Hence me not renewing the old paper phone book advert.
The reason is simply that everyone looks for information online these-days, either on their PCs or via mobile phones.
I can't even remember the last time any client came into the studio and said they'd found the studio via the phone book. When I first opened the studio eighteen years ago, things were different. Most people didn't own a computer, and mobile phones were enormous - and few people owned them, too.
Technology, and the way people use technology, has changed. Out with the old... Hence me not renewing the old paper phone book advert.
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